The Client
Brandon Walsh is an internet personality who created his own reality show on YouTube featuring himself and his family.
The Challenge
Short form content overtaking long form
Brandon had a loyal fan base on YouTube for his vlogs and long-form content, but by the end of 2019 and into 2020, TikTok started to dominate social media, demanding creators adapt.
Brandon and his team saw the opportunity to repurpose their long form content into short form TikToks, but needed support. The main show on his channel had to continue publishing content to keep his core community satisfied, while at the same time they needed to expand into new formats and platforms.
The Solution
TikTok Content Machine
Through market research and extracting variables across top performing TikToks, Markee worked with Brandon and his team to develop a winning TikTok format.
The Result
1.6 million views, 641k likes, and more than 3,000 comments on the first Tik Tok Markee created for Brandon.
Markee worked with Brandon’s team to establish a workflow to remix longform videos into powerful short form content.
